UG Prospectus Supplement 2021

BSc inDigital Business and Innovation Learn howcompanies leverage digital technologies to innovate, transformand succeed WhyDCU? ¬ Benefit froma deep understanding of how key enabling technologies work, as well as their business, economic, and social impacts ¬ Combine practical knowledge and experience in applying digital technologies in a range of contexts to achieve business objectives ¬ Develop an innovationmindset and insights into how to ideate and create newproducts, services, andmarkets that leverage digital technologies ¬ Gain the ability to acquire the knowledge and skills needed to support digitalisation and digital transformation initiatives ¬ Year-longwork placement (INTRA) in Year 3 About You Do youwant to be prepared for an exciting and rewarding career in a dynamic and growing field developing smart, connected products, experiences and services? Do you see yourself applying digital knowledge and skills in projects with real world clients whilst learning about and through technology? Then this exciting course is for you. Additional Requirements In addition to the general entry requirements for admission to the University (see pages 39), the following entry requirements apply: O4 or H6 inMathematics. Understanding: Digital Business and Innovation This new four-year course is designed to prepare graduates with the competencies and skills to leverage digitalisation to innovate and transform businesses and succeed in a future world of work permeated by digital technologies. This course, designed in conjunctionwith industry, will help future proof youwith an innovationmindset and industry-relevant knowledge and skills in emerging technologies including: CloudComputing; Social Media; Big DataAnalytics; Mobile Technologies; The Internet of Things; Smart Contracts and Block chain; andAugmented and Virtual Reality. 2 NEW COURSE