UG Prospectus Supplement 2021

General Information The data-driven economy requires new types of evidence-basedmanagers and analysts equippedwith the latest techniques to capture, analyse and make strategic and real-time decisions. To this end, the newdata analytics pathway on our Business Studies degree provides students with business analytics capabilities that are in high demand in every sector. Why Is It Exciting? Business Analytics provides enriched understanding about the nature of a business and key business decisions. Understanding analytics and asking the right questions of data is a critical foundation for success in this data- driven era. WhatWill I Study? Students on our business analytics pathway will learn about converting business data into valuable information through the use of statistical techniques and advanced software. The pathway will commencewith a solid foundation in statistics in Year 1. The analytics modules will teach you how to deal with large quantities of data, through combined tools of statistical analysis and software, to solve problems and make sound business andmanagement decisions. Through the specialist modules in final year, youwill be equippedwith the tools of the trade, learning about, through andwith a wide range of software technologies and dashboards, including R, Tableau, SPSS and programming languages like Python. Youwill also gain experience in evidence based logic and data visualisation. StudentOutcomes On completion of this specialismyouwill have obtained: ¬ A solid grounding in the statistical and technical methods of data analysis ¬ Practical skills and experience in using business analytics to support a range of business processes, problems and contexts ¬ The ability to articulate howBig Data and advances in analytical techniques includingmachine learning, deep learning and artificial intelligence can generate and capture business value and support effective business strategies Entry viaDC111 Bachelor of Business Studies Additional option - Business Analytics within BSc in Business Studies 26 NEW SPECIALISM