UG Prospectus 2025

39 WhatWill I Study? Year 1 Critical Thinking for Business | Learning Innovation for Enterprise | Digital Business Ecosystem | Digital Business Tools | TransformYourself: Self-Awareness | Business Analytics 1 | Accounting for Business | Fundamentals of Economics Year 2 Digital BusinessModels | Failure | Digital Lab | TransformYourself: Personal Agility | Innovators’ Toolkit | Critical Thinking in Action | ProjectManagement for Digital Business | Digital Marketing | NewProduct Development and Innovation Studies | DataAnalytics forMarketingApplications Year 3 INTRA Year 4 Challenge-Based Project | Digital Business Leadership andChange | Conscious Innovation | Transformyourself: Future Proof | Innovation Economics | Analytics and visualisation | Business Strategy CAOcode DC241 Years 4 Places 60 Min points 464 Internship Yes QQI FET Yes Visit Us Online dcu.ie/DC241 Contact Details studenthelp@dcu.ie FutureCareers à Chief Digital Officer à CloudComputing à Digital Business Analyst à Digital ConstructionManager à Digital InnovationManagement à Digital Transformation Architect à Entrepreneurship à Mobile Technologies à Technology Consultant In TheseAreas à Consultancy à Digital Transformation à E-Commerce à Entrepreneurship à Innovation à Software and IT à Technology à Telecoms BSc inDigital Business and Innovation Honours Bachelor Degree DC241