UG Prospectus 2025

38 WhyDCU? − Benefit froma deep understanding of how key enabling technologies work, as well as their business, economic, and social impacts − Combine practical knowledge and experience in applying digital technologies in a range of contexts to achieve business objectives − Develop an innovationmindset and insights into how to ideate and create newproducts, services, andmarkets that leverage digital technologies − Gain the ability to acquire the knowledge and skills needed to support digitisation and digital transformation initiatives − 12month paidwork placement (INTRA) in Year 3 About You Do youwant to be prepared for an exciting and rewarding career in a dynamic and growing field developing smart, connected products, experiences and services? Do you see yourself applying digital knowledge and skills in projects with real world clients whilst learning about and through technology? Then this exciting course is for you. Additional Requirements In addition to the general entry requirements for admission to the University (see pages 174), the following entry requirements apply: minimum of O4 or H6 inMathematics. Understanding: Digital Business and Innovation DCUBusiness School has drawn on its existing deep expertise in digital business technologies and innovation to create this 4 year coursewhich is designed to prepare graduates with the competencies and skills to leverage digitalisation to innovate and transformbusinesses and succeed in a futureworld of work permeated by digital technologies. This course, the first of it type in Ireland is designed in conjunction with industry, will help future proof you with an innovationmindset and industry- relevant knowledge and skills in emerging technologies including: CloudComputing; Social Media; BigDataAnalytics; Mobile Technologies; The Internet of Things; Smart Contracts and Blockchain; and Augmented andVirtual Reality. Course Structure Unlikemore conventional undergraduate courses, the BSc inDigital Business and Innovationwill give you practical learning opportunities through the use of technology. It will provide youwith regular opportunities to gain experience applying your digital knowledge and skills on projects with real world clients. The coursewill equip graduates with 2 highly in-demand skills of innovation and digital agility to exploit the ever-increasing opportunities in digital business. The coursewill prepare you for an exciting and rewarding career in a dynamic and growing field developing smart, connecting products, experiences and services. With this course, youwill learn about, through andwith technology in an industry-relevant way. DCUBusiness School is workingwith industry partners to innovate the curriculum. It aims to closely replicate real, fast-pacedworkplace environments, meaning theways students learnwill often be quite different to traditional lecture environments. The coursewill alsomove away from traditional modes of assessment (e.g. terminal ends of semester examinations). Therewill be touchpoints with industry throughout the year, including hackathons, design sprints, mentoring relationships, and immersive learning experiences inwhich youwill be given real world business challenges or opportunities to sense-check ideas and solutions. INTRAWork Placement This year-longwork placement (INTRA) in Year 3will give you a unique opportunity to enhance your CV, increase your employability, and apply your knowledge and skills in the real world. Our experience has been that students who have been on INTRA have a significant competitive edgewhen seeking employment after graduation. For more information, please visit dcu.ie/intra BSc inDigital Business and Innovation Learn howcompanies leverage digital technologies to innovate, transformand succeed