UG Prospectus 2025

37 WhatWill I Study? Year 1 Critical Thinking For Business | Learning Innovation for Enterprise | Economics | IT Skills | Market Feasibility Research | Marketing of High-Tech Products and Innovations | Modern Technology | Business Analytics | Market Intelligence Year 2 Accounting | Biotechnology | Digital Marketing | DistributionManagement | International Marketing | DataAnalytics forMarketingApplications | Critical Thinking for Business | WebDesign | Sales Strategies | Organisational Psychology | The ChangingCustomer | The Innovators Toolkit Year 3 INTRA OR StudyAbroadYear (For those opting for a 4 year degree) Year 3will be spent abroad at one of DCUBusiness School’s top partner universities in Europe Optional International Summer School Module run by the Placement Unit (you can register for a pre-approved Summer School andmay be eligible to receive exemptions for 10 credits of options in your final year) | Uaneen Award: DCU’s Leadership and EngagementModule Year 4 Business Strategy | Digital World | High Technology Entrepreneurship | Information Technology | MarketingCommunications | MarketingManagement and Planning | NewTechnology Foresights | Project Management | Operational Modelling CAOcode DC240 Years 4 Places 50 Min points 477 Internship Yes QQI FET Yes Visit Us Online dcu.ie/DC240 Contact Details studenthelp@dcu.ie BSc inMarketing, Innovation andTechnology Honours Bachelor Degree DC240 FutureCareers à Agency Strategist à BrandAccountManager à BrandAmbassador à Creative Strategist à Digital Account Executive à DirectMarketing Executive à Innovation Lead à Innovation Specialist à Product Development à SalesManager à Technology Consultant In TheseAreas à Biotechnology à Healthcare à High-TechManufacture Firms à Pharmaceuticals à Software and IT à Technology à Telecoms Additional Information Graduates of this course are eligible for membership of the Irish Computer Society, the national representative body for IT professionals. Youwill also be eligible for the graduateship examination of theMarketing Institute of Ireland, the professional body for marketing professionals in Ireland.