UG Prospectus 2025

36 WhyDCU? − Only course of its kind in Ireland meeting demand for creative, cutting edge and innovative graduates − Private, public and the third sector are all looking for peoplewho are creative, who are trained in themethods and processes of innovation andwho can see beyond the obvious opportunities andmake exciting things happen − 12month paidwork placement (INTRA) in Year 3 − Strong focus on creativity, innovation and high-tech entrepreneurship acrossmultiple disciplines − International summer school opportunity − CEO-led seminars enable you to learn fromsenior industry professionals About You Are you interested inmarketing and how innovation adds value to the evolving world of business? Are you a creative thinker and have a genuine curiosity about technologies that are changing our world? Youwill apply your marketing skills, knowledge of the innovation process and good understanding of technologies to your future career. Additional Requirements In addition to the general entry requirements for admission to the University (see page 174), the following entry requirements apply: minimum of O4 or H6 inMathematics. Understanding: Marketing, Innovation andTechnology (MINT) This is a really exciting time to be in business especially if you have the skills we focus on inMINT. It is a timewhen originality, agility, creativity are all in high demand andwell rewarded. Covid-19 has acceleratedwhat is being called the Great Reset in Business. It has intensified pressure on organisations to transition to a digital-first businessmodel. Graduates who are experts in the latest technology, its applications and the opportunities it presents, theways inwhich it can be marketed, will have an opportunity to make a big and positive impact in the organisation that they choose to join. Our course really emphasises innovation, technology andmarketing. These are the dominant themes in business today. We work with leading practitioners to bring the voice of business into the lecture hall. This course prepares you to earn a reputation for being able to hit the ground running in any organisation that is committed to growing their business through technology, marketing and innovation. As Peter Drucker said – ‘Marketing and innovation produce results; all the rest are costs’. Youwill explore the new technological challenges that organisations face, such as: − Information and communications technologies (mobile devices, big data, social mediamarketing, marketing automation) − Biotechnologies (advances in pharmaceuticals, biofuels and fine chemicals) − Physical sciences (laser, x-rays, nanotechnology) In the newbusiness environment, marketing needs to be integratedwithin all functions of the organisation. By developing an entrepreneurial outlook (a hallmark of this degree), youwill learn to anticipate and respond to consumer needs, and to develop andmarket these technologies in away that makes sense in today’smarketplace. Course Structure Youwill be introduced to a range of technologies, from information and communication technology to emerging life sciences and biotechnology. Youwill also study creativity, discovery and innovation. By the end of Year 4, youwill have gained: − An in-depth understanding of marketing techniques − A core grounding in science and technology − Knowledge of web design, communications and industrial design − An entrepreneurial outlook − An understanding of the processes involved in newproduct development Youwill learn through lectures, case studies and research projects, and from the vast knowledge of visiting practitioners. In some projects, youwill work inmultidisciplinary teams alongside engineers, scientists and biotechnology students, reflecting real-life scenarios. INTRAWork Placement This year-longwork placement (INTRA) in Year 3will give you a unique opportunity to enhance your CV, increase your employability, and apply your knowledge and skills in the real world. Our experience has been that students who have been on INTRA have a significant competitive edgewhen seeking employment after graduation. For more information, please visit dcu.ie/intra BSc inMarketing, Innovation and Technology Develop an entrepreneurial outlook and excel in an innovativemarketingworld led by technology