UG Prospectus 2025

26 WhyDCU? − General business offers you awide choice of specialisms in your final year − Gain valuable experience and a competitive edgewith an optional year long paidwork placement (INTRA) − Specialise in a key business area (management, marketing, human resourcemanagement, business economics, business analytics or finance) in final year − Develop skills in communications, IT, teamwork and problemsolving − Strong entrepreneurial focus to encourage innovation and creativity About You Do you find theworld of business an interesting place? Do you see yourself enjoying a career in one of themany areas of business that could take you frommanagement and finance to analytics, marketing and human resourcemanagement? Then this exciting course is for you. Additional Requirements In addition to the general entry requirements for admission to the University (see page 174), the following entry requirements apply: minimum of O4 or H6 inMathematics. Understanding: Business Studies Today’s business world is rapidly evolving, and the key to success in this world is creativity and innovation. The Business Studies course contains elements such as business simulations, hackathons and new enterprise development projects whichwill stimulate and foster imaginative thinking among our students, giving you the skills to arrive at solutions to business problems. The course gives you a solid grounding in themany skills required to pursue a successful career in business. It is designed to give you an introduction to the foundations of business and guide you to a specialisation in economics, management, finance, marketing, human resources, or business analytics. The greatest strength of this course is its entrepreneurial focus and relevance tomanagement practice. Once you have the foundations, you can choose the particular area of business that youwant to specialise in. In this way, the course caters both for those who already have a clear idea about what they want their career path to be and for thosewho need to find out more beforemaking a final decision. Course Structure The course is structured around 3 elements: core subjects, skills and specialisms. The coremodules in Years 1 and 2 provide a solid business foundation. Throughout this course, youwill develop skills in areas such as communications, IT, teamwork, project management and problem solving. In your final year, youwill be able to specialise in 1 of 6 areas of business. The 4 year course includes a year long paidwork placement (INTRA) at the end of Year 2, which gives you the opportunity to experienceworking in a real business environment. For more information, please visit dcu.ie/intra. Alternatively, you can opt to spend a year at one of DCUBusiness School’s top partner universities in Europe. For more information, please visit dcu. ie/placement/study-overseas. INTRAWork Placement This year-longwork placement (INTRA) in Year 3will give you a unique opportunity to enhance your CV, increase your employability, and apply your knowledge and skills in the real world. Our experience has been that students who have been on INTRA have a significant competitive edgewhen seeking employment after graduation. For more information, please visit dcu.ie/intra Bachelor of Business Studies Providing youwith the essential toolkit for a career in theworld of business