UG Prospectus 2025

148 WhyDCU? − Explore theworld of communication while learning the basics of media production − Combine a theoretical understanding of communication, media and society with best practice inmedia production − The longest-running undergraduate course of its type in Ireland, with a reputation for academic and creative excellence − Meet teaching staffwith professional experience in electronic and print media as well as in academic research − Great career prospects in private and public communication institutions in Ireland and abroad About You Do you have a strong interest in people, the arts and themedia? Are you creative and very curious about how theworld of communications works? Do youwant a degree that teaches you how to think critically about theworld while also offering practice-based modules that will ensure you are a multi-skilled and flexible graduate? Additional Requirements In addition to the general entry requirements for admission to theUniversity (see page 174), the following entry requirements apply: minimumof H4 in English. Understanding: Communications The course calls for the ability towork as a member of a teamas well as themotivation and self-confidence towork alone. Think of themany ways inwhichwe communicate. We communicatewith each other (interpersonal communication). Companies and public bodies use communications to operate effectively (organisational communication) and to interact with the public (public relations, advertising, information campaigns). Then there’s themedia – be it news and current affairs or entertainment, communications informand help us understand somuch of what goes on around us. This coursewill give you a thorough understanding of the role communications play locally, nationally and internationally by teaching you how to think critically about them in their various forms. Its production-based modules will also develop your creative, analytical and problem-solving skills. Youmay not knowwhat career interests youmost but the BA in Communication Studies is designed to show you theworld of communications to help you decide. Course Structure The purpose of the course is to help you understand contemporary communication theory and practice. In other words, how communicationworks and how it affects daily life. The course is structured around 4 key elements: − FoundationModules − CoreModules − ProductionModules − Optional Modules The foundationmodules in Year 1 provide a basic grounding in the disciplines you will need for more advancedwork in later years. Coremodules in Years 2 and 3 help you develop a critical awareness of developments in the areas of communication, mediaand cultural studies. The productionmodules develop your skills in audio, video, imaging, communication and presentation. With your optional modules, youwill develop expertise in a number of key areas that reflect your particular aptitudes and aspirations. The final year written dissertation is a sole piece of original academic research carried out by all students. It is considered your capstone project that showcases all you have learned and the skills you have acquired over the course of your studies. BA inCommunication Studies People, society, media – explore theworld of communications